The payments industry is constantly changing with technological, economic and demographic factors, as well as rapid growth in innovations, contributing to the evolution.
One aspect that remains constant is the focus on making a transaction as smooth as possible for the end customer; regardless if it is for a one off cost or recurring payments. This is where the role of technology makes a difference.
Allowing the customer to have secure payment methods without cumbersome devices to facilitate that security is key. The smart phone and related devices are enabling this transition.
Authorising payments via an SMS on the smart phone is an easy and effective way for many customers to interact with their payment processor. This type of technology streamlines the process for the end user, making payment management more efficient.
Such an example highlights the importance of continuing to find ways to help customers engage and retain their custom. It also demonstrates the leading role that technology is playing in the changing dynamics of the payment landscape.